![]() ![]() In order to create and carry out a successful digital marketing campaign, they must take into account the “seasonality” of the Google keyword search volume, as it often plays an important role in reading keyword trends. This metric is particularly useful when it’s put into context, as it provides a wealth of information about the way certain keywords are able to drive website traffic over time.įor example, ecommerce businesses depend on seasonal sales for a large part of yearly profits. The most common use for this SEO metric is to provide different types of marketing specialists a general idea of how competitive a term is in regard to the overall volume of searches. ![]() Search volume represents the number of searches performed for a particular keyword within a specific time frame-usually a month. The term is pretty self-explanatory, but still worth delving into. So take a look at what exactly that is, how it works and why it is important, and see why you should start using SerpWatch in your SEO efforts. While SerpWatch focuses on monitoring keyword rankings, one of the metrics it displays and takes into account for features like SW Score is the Google search volume by keyword. This is also where SEO tools-specifically those that deal with keywords-come in handy. That’s the best-case scenario, where you’ve got a pretty good picture of which keywords represent your business the best, a nice keyword search volume, and a way to utilize it for your benefit. You might have found this article in a similar way. If you’ve dealt with SEO even a little bit in your line of work, then you know that it all starts with keywords-those little words and phrases your customers use to find you online. ![]()
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